Let shoppers contact a store
Turn on shopper messages
Enable Let shoppers message a store in Settings. The storefront then adds a Contact this store action to each locator pin.
The feature is off until you enable it. Messages arrive in the app Inbox, where you can reply using email and mark the conversation as handled.
Treat messages as personal data
A message contains the shopper's name, email address and message. Handled messages become eligible for deletion 90 days after you mark them as handled; cleanup runs after a later successful shopper-message submission.
If Shopify sends a verified erasure request for that shopper, matching messages are removed immediately.