See what shoppers are searching for

What is measured

The Analytics page counts locator searches, use-my-location actions and searches that found no nearby store. Starter includes 7-day analytics history. Growth and above include 90-day analytics and demand gaps. The app Home page shows a shorter recent count.

What is not measured

Search rows do not intentionally collect shopper account IDs, session IDs, IP addresses or advertising identifiers. Free-text searches can contain personal information a shopper types. Search coordinates are rounded rather than stored as an exact position.

Analytics rows become eligible for deletion after 90 days. Cleanup runs on the next eligible storefront or Analytics-page request. This is separate from the history your plan lets you view: 7 days on Starter and 90 days on Growth and above.